Harrison’s Laneway, a boutique on Lygon Street, Melbourne, operated solely as a physical store before we led its digital transformation. We developed a refined branding and visual identity, including logo, typography, and packaging.
We designed and launched a full e-commerce website, enabling online sales and same-day delivery. Additionally, we implemented a comprehensive digital marketing strategy, including SEO, Google Ads, social media, and targeted campaigns.
By integrating information systems and optimizing operations, we helped Harrison’s Laneway evolve into a seamless hybrid business, blending in-store charm with a strong online presence.
